Queer Talk at McCann on Spirit Day
I have only been working at McCann for two short weeks, but in that time, I’ve been unbelievably taken aback and impressed with the emphasis on diversity and equality that runs through the vein of this agency. When I heard that McCann’s LGBTQ+ employee group, McCann Q, was developing a video around the word “queer" and its implications, I was instantly comforted. I identify as queer, which in reality means that I conduct myself in a certain way every day to feel safe. This often entails stifling my identity and trying to blend in to various environments for the sake of others' comfort over my own.
I jumped at the chance to participate in the video project. Shedding light on this formerly stigmatized term while engaging in a fruitful discussion was so important to me. I found the discussion and questions posed in the video to be nothing short of revolutionary. McCann is a place with global influence, and for young people grappling with any variation of queer identity to have the opportunity to see their experience discussed in this context is more than important…I’d call it groundbreaking.
It’s a form of validation that we often don’t see in discussions of LGBTQIA+ rights, which are typically dominated by identities that are more compartmentalized, such as gay, lesbian or bisexual. McCann Q is going above and beyond in its complex exploration of queer identity.
For those who are bullied for being ‘other,’ this video offers security and liberation. Queerness is freedom. It is a rejection of cis-normativity, traditional notions of gender and sexuality. I hope that working on this video in such a safe and productive way serves as inspiration to those who have to live their lives feeling stifled and unheard.
I could not be more grateful for this segue into McCann and look forward to what else McCann Q has to offer the LGBTQIA+ community.