McCann New York Wins AdAge Karaoke For a Cause Contest
14 agencies competed last night in AdAge’s annual Karaoke For a Cause Contest during New York City’s Advertising Week. It was stiff competition with varying performances ranging from an N’SYNC “Bye, Bye, Bye” cover where performers hung from puppet cords while their dance moves were manipulated from puppeteers above, to a Taylor vs. Kanye reenactment of the music video “Famous” where a Kim K. impersonator had a butt stuffed so big you could sit your 8th cup from the open bar on it. Yeah you did. But it was not until a hard-to-impress crowd saw our team “McCann’t Touch This" rock the stage that the energy went crazier than a Britney Spears head shave. The theme of McCann’s performance was “Work” and was made up of a three song mash up: “Work From Home” by Fifth Harmony followed by “Work” by Rihanna Ft. Drake and “Work It” by Missy Elliott. Thanks Ryan Nach at Knock It Out Music for producing that for us.
“Work From Home” began with Tim Min sitting in desk chair acting like he was hard at work while being caressed by sensual dancer “coworkers” (not recommended during office hours unless Tim signs a couple pieces of paperwork). Singers Lily Alvarado and Kelley Cox owned the song in a beautiful harmony they belted out together. I-came-to-win-this-motha dance moves were provided by the electric Diamia Foster.
Next, Tanya Jennings put in the overtime when she sang Rihanna’s “Work”. Her stage presence and fur coat sent the crowd into a wild frenzy. And when Tim Min came on and killed it as Drake, everybody from the dance floor to the third bathroom stall down the hall rapped with him.
The performance closed out when Missy Elliott’s “Work It” came on and so did a garbage bag. Ashley Glass (it’s weird talking about myself in third person) put on an XXL garbage bag and a gold chain to embody the Missy swag and made sure to do everything she studied on Yo! MTV Raps as a kid and then some. The energy of the crowd blew the roof off the joint while Kelley Cox, Tanya Jennings, Lily Alvarado and Tim Min were synchronized dancing to the beat. Diamia Foster closed out the show by waving her hands to the audience and gathering up the last of their screams while Alex Goldklang and Gillian Derario back-up sang and danced their way to a Soul Train audition as they threw out pink slips to the crowd.
The best feedback from the night from one of our inebriated, unnamed competitors, “The whole night I was at a karaoke contest. When you guys came on, I was at a concert.”
Big thanks and shout out to Alberto Morales for being our stellar choreographer, to Gemma Craven for our Costume Design, Margaret Holmes and Katie Henry for being our cheerleaders, and to John Reilly for being the best Band Manager we could ever ask for.
Our win resulted in $10,000 donated to NYC Food Bank. It’s one thing to work for yourself, but it’s a hell of thing to work it for the good of others. Big ups guys. We did it.
Watch the video here: