Beerside Chat -> Confessions of an Advertising Man
The second meeting of the TWB Book Club took readers back to the Golden Age of Advertising – the 1960s — to look through the eyes of advertising to see the industry and its challenges through the eyes of advertising genius David Ogilvy.
Running his agency not unlike the French kitchen where he started, Ogilvy lays down the rules in each chapter. From the perfect frog legs to the perfect copy to the perfect agency, Ogilvy had seriously strong opinions.
And we all learned that some things will always be tried and true. No matter how much time passes.