The Story Behind the Name: The Marcio Moreira Atrium                                                           (23 Atrium)

The Story Behind the Name: The Marcio Moreira Atrium (23 Atrium)

The Marcio Moreira Atrium (23) honors industry leader in global creativity, Marcio Moreira

23 Atrium
  • Marcio Moreira started his long and influential career in McCann São Paulo in 1967 as a film projectionist. He rotated as a rising copywriter and creative director through four major European offices, becoming creative director for all of Latin America. Then ultimately was named McCann’s New York-based Worldwide Chief Creative Officer. 
  • In addition to his creative leadership roles, he served at various times as Regional Director of McCann Asia Pacific and as a Worldwide Director of Multinational Accounts, also rising to become Vice Chairman and Chief Talent Officer of McCann Worldgroup at the time of his 2011 retirement. 
  • Although he became an American citizen, he was still honored overall as Brazil's Advertising Professional of the Year (1988), of the Decade (1990) and of the Century (2003).
Overheard at 4As Transformation 2016

Overheard at 4As Transformation 2016

Ad Words You Are Overusing

Ad Words You Are Overusing