The Story Behind the Name: The Marcio Moreira Atrium (23 Atrium)
The Marcio Moreira Atrium (23) honors industry leader in global creativity, Marcio Moreira
- Marcio Moreira started his long and influential career in McCann São Paulo in 1967 as a film projectionist. He rotated as a rising copywriter and creative director through four major European offices, becoming creative director for all of Latin America. Then ultimately was named McCann’s New York-based Worldwide Chief Creative Officer.
- In addition to his creative leadership roles, he served at various times as Regional Director of McCann Asia Pacific and as a Worldwide Director of Multinational Accounts, also rising to become Vice Chairman and Chief Talent Officer of McCann Worldgroup at the time of his 2011 retirement.
- Although he became an American citizen, he was still honored overall as Brazil's Advertising Professional of the Year (1988), of the Decade (1990) and of the Century (2003).