Name That Platform - Influenster

Name That Platform - Influenster

Are you looking for cool, new or emerging technology for your next campaign, to impress a client, or just to expand your knowledge of what’s out there?

Here are some key takeaways from a recent learning session with Influenster.  

* Influenster is a community of over 1.5 million social savvy shoppers that stay on top of the latest product news & expert tips, review products, share honest opinions with brands and the community and also test products for free based on social media influence.

* Product reviews by Influenster users can be used to populate other sites. There’s also a widget that can be applied to any product site to access Influenster content and user reviews.

* Influenster can narrow down to very specific targets based on platform. For example, for an Instagram-only sampling campaign, Influenster would only target users with large Instagram followings.

* Influenster can drive to specific retailers for in-store activations. The Influenster program can offer free products or prompt shoppers to interact with or photograph and share in-store displays.

* Influenster can offer contest amplification by raising awareness and driving more conversation or entries.

* On Influenster’s app, users can scan a product bar code in-store to retrieve all the Influenster reviews for that product.

* Geo-located events can leverage Influenster to drive people within a certain radius to that event or store with notifications and invites.

* The new client dashboard provides real-time stats of Influenster campaigns.

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