The Story Behind The Name - The Harper Room

The Story Behind The Name - The Harper Room

The Harper Room (27-150) honors Marion Harper, Jr

  • During his two decades of company leadership, Marion Harper, Jr., revolutionized not only McCann Erickson, but the entire advertising industry. 
  • He first joined McCann in 1939, rose to become research director, and then in 1948, at age 32, he became Harrison McCann’s hand-picked successor as agency president. 
  • He was a major innovator and global visionary who also set new business records, as when he won Coca-Cola and General Motors as U.S. clients in the mid-1950s, establishing them as aligned worldwide accounts. 
  • Throughout the 1950s and into the 1960s, he pioneered the development of integrated marketing communications, specialized agencies within agencies, and think tanks. 
  • In 1960, he reorganized McCann Erickson into a multidivisional, multiplatform communications operation that he renamed Interpublic, thus creating the first agency holding company. 
Speed Mentoring at McCann with SOMOS

Speed Mentoring at McCann with SOMOS

- With David Broad, Head of Comms Planning

- With David Broad, Head of Comms Planning