The Story Behind the Name - The Davis Room (23-100)
The Davis Room (23-100) honors McCann music director, Roquel “Billy” Davis
- Billy joined the agency in New York in 1968, making McCann “one of the first agencies to take pop music seriously as a way to sell consumer goods,” according to The New York Times.
- He already had had a very successful music industry career, as a founder of the Four Tops, in the early days of Motown.
- He co-wrote Jackie Wilson’s “Lonely Teardrops” with Motown founder Berry Gordon, Jr., and produced Fontella Bass’s “Rescue Me” at Chess Records.
- In his two-decade career with McCann, rising to Senior VP, his jingles became among the most celebrated in the industry, including ''It's the Real Thing'' and ''Things Go Better With Coke'' for Coca-Cola, and ''If You've Got the Time'' for Miller Beer.