Good Morning McCann with SnapChat
Snapchat drew a large crowd for our latest “Good Morning McCann” session, a monthly series where McCanners learn about the latest in both emerging and established social media platforms. Greg Wacks and Caroline Olkowski from Snapchat's Creative Strategy team discussed the platform’s latest features, opportunities for partnership and best-in-class examples of brands using Snapchat to tell their stories. A popular option is to integrate ads into the flow of content on Snapchat’s Discover and Stories tools.
We learned that Snapchat isn't about the right filter or hashtag. It's about creating and consuming content in the moment, which sets it apart from other social media platforms. With 100 million daily active users and 7 billion videos views a day, they made a strong argument for Snapchat’s unrivaled ability to reach 18-34 year olds.