The Economist’s “Pride & Prejudice”
This week, McCanners were given a preview of The Economist’s “Pride & Prejudice” platform and global event, developed in partnership with McCann Worldgroup, to address LGBT diversity & inclusion in the workplace. Mina Seetharaman, Global Director, Content Strategy, was in our offices to share new research and discuss the goal of moving beyond the traditional activist perspective on LGBT diversity and inclusion to a business-based perspective that can measure the cost of non-inclusive policies in dollars.
The research results, based on a survey of more than 1,000 global leaders, revealed current perceptions and treatment of LGBT people in the workplace. Some key findings:
- Only 1 in 6 executives believes LGBT advancement can boost the bottom line
- Just 36% of respondents report strong progress on sexual orientation and gender identity diversity in their companies over the past five years
- More than 1 in 2 executives claims to want to work for a company that is an advocate of LGBT rights
The Price & Prejudice global conference kicked off this week. Learn more about the initiative here.