Standing Up 2 Cancer with Tech-Powered Telekinesis
McCanners are getting the chance to compete with colleagues to move objects with their minds at the MasterCard Stand Up 2 Cancer exhibit that's currently on display in our offices. The exhibit launched in February at “The Night Before Party,” the pre-Oscars benefit in L.A. It's rumored that the party ran late while celebrities interacted with the tech-powered telekineses. What it does is measure brainwaves through Electroencephalopgraphy (EEG) headsets that, through focus and concentration, make kneeling mechanical figures on a stage actually rise and stand up. But as dozens of McCanners learned, once your concentration breaks, the figures starts to fall.
The Creative Directors on the project were Pete Jones and Joel Rodriguez and the creative team that hatched the idea included Laura Goodman and Gui Costa. The high tech production was led by Integrated EP Christine Lane who also worked with M:United Creative Technologists John Ozbay and Alicia Floor to develop the innovative EEG technology.
"The EEG headsets measure your brainwaves, basically your focus," said Ozbay. "From there, we developed a custom piece of electrical equipment that relays your brainwaves to a motor, causing the figure to stand up. We even wrote the software.”