An Unskippable Event with The Martin Agency
Warren Buffet has been known to say of Geico: "when I count my blessings, I count Geico twice.” Geico has become one of the most recognizable brands and its ad campaigns have been so successful that, after featuring Europe's "The Final Countdown" in a spot, the song reached #1 on Billboard for the first time - 30 years after release. Not to mention that Grand Prix prize at Cannes last year for the 'Unskippable' campaign. So how do you build a client relationship that leads to innovative & award-winning work, grows business and does so continuously for two decades?
Joe Alexander, CCO of The Martin Agency (our sister agency), was at our offices to tell McCanners how their relationship with Geico got started and the strategies over the years that has contributed to their success. "Back in 1994, Geico was looking for an agency to produce a campaign that was just as disruptive as their business model that took brokers out of the equation to pass savings on to the consumer. What more could you ask a client for?"
Besides having a great relationship with the client, Joe emphasized the importance of the office culture at The Martin Agency, describing it as being "good to each other and tough on the work.” He also talked about their "labradoodle" model for teams - pairing fresh eyes with people who've been on the business for a few years.