McCann Presents the Winners of the Marcio Moreira Multicultural Scholarship
Devika Bulchandani, President of McCannXBC and Managing Director of McCann New York, presented the Marcio Moreira Multicultural Scholarship to students from Pratt Institute at The Black Alumni of Pratt, awards gala.
Two years ago, McCann, in collaboration with The Black Alumni of Pratt, created the Marcio Moreira Multicultural Scholarship to recognize one distinguished member of Pratt’s diverse student body who is interested in a career in advertising.
McCann made an initial 5-year pledge, starting in 2015, which includes both an annual monetary scholarship and an internship.
All three finalists from 2015 were awarded the scholarship and the internship, and have done an incredible job. They have all been hired for full-time positions at McCann – in the new business department, the design team and on the creative team at m:united, our Microsoft-dedicated business unit.
The 2016 finalists all look just as promising:
- Beatriz Gutierrez, majoring in Illustration, moved to New York a couple of years ago from Mexico, and is interested in applying illustration to advertising. Beatriz believes that being cross-culturally aware leads to innovation and creativity, and to the kind of work that inspires and moves others.
- Maria Alma Guede, majoring in Graphic Design, has a strong interest in problem solving through design. She believes design can do everything from communicating an idea to changing someone’s mind to touching peoples’ hearts. Maria wants to design creative work that makes a difference and affects change in society.
- Jenny Yoo, also a Graphic Design major, sees design as a universal language and considers the best designers to be those that work intelligently and sensitively – always mindful of their message. Jenny wants her design work to have a global impact, crossing all barriers and borders.
Congratulations to Beatriz, Maria and Jenny! We look forward to working with you.