Screenings and the Evolution of Production
This week, McCanners welcomed an eclectic bunch of companies for a screening. The five companies - Honor Society, Fluid, Butter, Mr. Bronx and Scout - operate under one umbrella and can offer either individual creative capabilities or soup to nuts production work.
Global Cruise Director Jessica Millington took us on a journey of some of her company’s impressive highlights, beginning with Honor Society, a production company housing a roster of 12 directors.
A clip from a scripted episode of “Inside Amy Schumer” opened the screening on a humorous note. Directed by their own Dan Powell, it showcased the production company’s experience in multiple content platforms. This was followed by a series of television spots directed by Rob Boocheck and Cary + Jon for Geico and Mt. Dew, among many.
Next up, McCanners were exposed to rough cutting and finishing from Fluid, their editorial company, with spots for Cadillac and Ball Up by Peter Sabatino, and Airwick and Dell by John Piccolo.
Butter gave an earful of original music compositions from Lexus and even surprised the audience with a JetBlue spot that has recently gained a lot of attention.
To finish off, Scout screened a gripping reel to recap their design, animation and graphics work over the past year. It was a truly impressive presentation from a fully integrated production network.