Confessions of an Intern: Promoting Diversity through MAIP@McCann
By Michael Butts
I recently helped host an event dedicated to McCann’s current intern class and alumni of the 4A’s Multicultural Advertising Intern Program (MAIP). MAIP is a 22 week fellowship program that includes 12 weeks of online industry training sessions, a 10-week agency internship and a host of industry seminars led by some of the best agencies in the business.
The MAIP fellowship’s mission is to increase the number of top diverse talent in advertising. Selected nationally through a 6-month application, screening and interview process, this year’s 135+ MAIP fellows placed at agencies across the country represent the future of diverse talent in the advertising and media industry. Programs like MAIP are important not only from an equity standpoint, but also for the dynamism of our industry as they help bring a wider variety of viewpoints and ideas to the table, which pushes creativity further.
The event brought McCann Worldgroup’s 7 MAIPers and several alumni at the agency together for a happy hour mixer followed by a panel discussion. The panel, led by Associate Director of Talent Acquisition & Diversity (and MAIP alum) Rati Vaishya, featured Strategist Caitlin Bishop, Art Director Emlyn Portillo, and VP of New Business, Michael Tsang (all MAIP alumni). The panelists discussed their experiences as MAIPers, trends in the advertising industry and McCann’s own diversity efforts.
As a recent graduate from tech-central Northern California with no personal connections to advertising, MAIP has helped me and others find our place in this great industry. From my 5 weeks as a McCann MAIP intern thus far, the agency’s culture of creativity and celebration of diverse ideas has made it a wonderful place to learn and thrive as a MAIPer.