Sean Bryan Talks Creativity on Beet.tv.
McCann NY Co-Chief Creative Officer Sean Bryan talks about putting creativity at the center of everything we do on Beet.tv. Here are some of the best quotes from the interview:
- On our saying Creativity is the only way to survive "...is something we believe in for our business but it's true for topics, movements and all kinds of things. You need to connect with people on some emotional level and they need to care about what you're talking about."
- "The basic premise of what we do hasn't changed - the ways in which we do it has and will continue to change - probably at an accelerating rate."
- "There wasn't a Periscope or Meerkat a year ago and two years from now there'll be a bunch more things and we always have to stay on top of that, learn about that and figure out simple new ways to communicate the message of a brand."
Watch the full interview here: http://www.beet.tv/2016/06/16creativemccannbryan2.html