VR Classes at McCann
McCanners recently welcomed an eclectic bunch of companies for a screening. The five companies - Honor Society, Fluid, Butter, Mr. Bronx and Scout - operate under one umbrella and can offer either individual creative capabilities or soup to nuts production work.
Global Cruise Director Jessica Millington took us on a journey of some of her company’s impressive highlights, beginning with Honor Society, a production company housing a roster of 12 directors.
A clip from a scripted episode of “Inside Amy Schumer” opened the screening on a humorous note. Directed by their own Dan Powell, it showcased the production company’s experience in multiple content platforms. This was followed by a series of television spots directed by Rob Boocheck and Cary + Jon for Geico and Mt. Dew, among many.
Next up, McCanners were exposed to rough cutting and finishing from Fluid, their editorial company, with spots for Cadillac and Ball Up by Peter Sabatino, and Airwick and Dell by John Piccolo.
Butter gave an earful of original music compositions from Lexus and even surprised the audience with a JetBlue spot that has recently gained a lot of attention.
To finish off, Scout screened a gripping reel to recap their design, animation and graphics work over the past year. It was a truly impressive presentation from a fully integrated production network.
Still hungry to learn more about VR, we then had VRSE.works stop by the office to tell us about their cutting-edge projects in the world of 360 VR. While it doesn’t yet have the reach of other digital platforms, the fact that VR allows, according to our presenters, “you to own the attention of a person for 5 minutes” means the potential for telling the stories of our clients is limitless.
VRSE has been breaking down the traditional barriers of time & space by transporting users to far-flung places – like West Africa in a project for the United Nations.
VRSE has also immersed users in an otherwise impossible perspective of the familiar – like a low-flying helicopter’s view of Time’s Square in an art project they did for the New York Times.
Best practices of traditional filmmaking have been adopted, adapted or thrown out in a process of trial & error and exploration of this new medium that is developing and transforming with each new technological development.