Dear Younger Me - by SVP New Business Producer Kirk Campion
Dear Younger Me,
I am writing to you from 27 years in the future. Yes, you will still be working at McCann Erickson, oops I mean McCann NY (long story). You will be happy to know you still have your hair, and it’s not gray yet. There are a few things I would like to tell you about, and a few things I should warn you about.
First, the good thing is, you won’t be in the mailroom for long, though it will be one of your favorite jobs at McCann. You will make it to SVP with a lot of hard work (and some butt kissing). Remember to say this to [Director, Broadcast Producer] Danielle Korn when you meet her on that Production job interview: “If you don’t hire me, it will be the biggest mistake you will make in your advertising career.” Trust me, it will work.
Also, Mom leaves Bates and comes back to McCann for a couple of years. Make sure to squeeze as many lunches out of her as you can before she finally retires.
You will meet a junior creative named Rob Reilly while you are delivering the mail. He becomes a big-time muckety muck, so be nice to him, LOL...oh, LOL stands for Laugh out Loud (another long story).
In 1998, a creative named Lisa Brandriff will introduce you to her friend Debbi. She will become your wife within a year. She also comes to work at McCann -- actually in the same department -- and for guess who…yes, Danielle Korn!
Some practical advice: invest in companies called Google, Apple, Verizon, eBay, Amazon and Exxon. Sell your IPG stock in 1996 and buy it back in 2000, like I should have done.
Don’t go on those interviews at Grey and Havas. They pretend they really want you, but they never call back - sorta like the girls in high school all over again.
Avis and Reckitt will each take a year of your life pitching (we win them, so yay!).
You will get a corner office. Enjoy it while it lasts cause some Swedes take over McCann and take it away…it’s all good though!
In the next 27 years, you will see a Black President, gay marriage, landing on Mars, wireless cellphones, electric cars and believe it or not, the Red Sox will finally win the World Series.
Some final parting words of wisdom: The most important thing to remember is to be nice to everybody you meet. Advertising is a very small crazy world. And, never look for fun clients; look for smart and fair ones.