The Field Trip to Mars: All About the Kids
Senior Producer Chance Bassett helped create the “Field Trip to Mars” experience for Lockheed Martin, which just won The Gravity Award, Adweek Project Isaac Awards’ Highest Honor
As kids piled onto our yellow school bus, the excitement was palpable. Our maiden voyage to Mars, via the streets of Washington DC, was moments away, and all the work over the last 18 months was about to come to fruition.
This obviously wasn’t a traditional production. There wasn’t a video village to watch from. There was no director yelling “Cut” and starting again, or fancy editing techniques that would be utilized. The impact of the Mars experience was something we only had one shot at -- either the kids would be totally engrossed by the ride, or this mission would crash and burn.
The 2.5-mile ride from Howard University to the USA Science & Engineering Festival, which is the largest educational festival in the United States, appeared to just be regular school bus to the outside observer. There was no indication that this vehicle was a one-of-a-kind engineering feat. It was our little secret that our kids were being transported to Mars with the first ever group VR experience.
The ride lasted 12 minutes and ended with the kids pulling up to the entrance to the festival. The kids stepped out of the bus with huge smiles and wonder in their eyes. Over the next 2 days, 2,500 kids experienced our Mars Bus, and millions of people online were inspired by what we created. Our mission was a huge success.
Watch the Field Trip to Mars: https://vimeo.com/163425150