TWB Beer Club: Memory Beers
TWB got back to its roots this week by kicking off the very first meeting of The Beer Club. Strategist Colin Parajon and the Strategy Team hosted "Memory Brews,” asking McCanners to bring a favorite beer tied to an old memory. There was quite a range to sample, from PBR & High Life to a fusion-style saison/sour brewed with black currants in Queens.
McCanners junior to senior, from HR to our own Head of Planning, Yusuf Chuku, spent their time getting to hear fun stories about their colleagues, comparing beer tasting notes, and of course, building a lot of new relationships! We heard stories from college and when our experts first found their passion for beer. We talked about the explosion in micro-brews across the U.S. and debated which state truly is the micro-brew capital.
And of course, there had to be a winner. Account Executive (and TWB’s own Brewmaster) Mike Morrettoni’s Green Flash Soul Style IPA came out on top and he walked away with a personal keg from "Beer Table To Go," here in midtown.
Next month, Account Executives Gillian DeRario and Mike Morettoni will be hosting the TWB Beer Club with their theme, Autumn Infusion