Good Morning McCann - Twitter
Our friends at Twitter paid us a visit for our latest Good Morning McCann. In addition to sharing some of their best recent work, examples from Cannes and new product innovations, they set up creative stations to interact with. At all of these stations, Twitter specialists showed best in class examples of conversational tweets, stickers/emojis, Periscope and Moments and discussed how McCanners can leverage these products for our brands.
Conversational Tweets allow consumers to easily engage with and spread a brand’s campaign hashtag in one click. We were shown a great live example from Captain America where users could choose which team to pledge to.
Stickers on Twitter rolled out in June and allows any user to add accessories, props and emojis to any photos on Twitter. And, Stickers can be branded.
Periscope is continuing to innovate with promoted live video and Periscope on drones.