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TWB BEER CLUB: OKTOBERFEST

TWB BEER CLUB: OKTOBERFEST

In line with the great American tradition of celebrating events it after they have officially ended, TWB Beer Club brought a small taste of Oktoberfest to McCann last Wednesday.

We turned 23-100 into a veritable beer hall, with hot pretzels, long tables draped in the Bavarian flag, and Oktoberfest classics like “Ein Prosit” and “99 Luftballons” playing from the speakers. In between tastings of Hofbrau Hefeweizen and Brooklyn Oktoberfest, we squeezed in a fierce steinholding contest. Winners and losers kept their beer.

Our winning brew this month was the Rothaus Pils Tannenzäpfle from none other than Beer Club co-founder and Senior Strategist Colin Parajon -- look at that label! Sadly, this was Colin’s last Beer Club meeting, so the victory was bittersweet—kind of like a fruity IPA. 

Check back next month for our November Beer Club meeting: Beers You’re Thankful For

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The McCann Time Capsule: A Typical McCann NY Client Week. . .  100 Years Ago.

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