Devika Bulchandani Quoted in Ad Week as National Geographic Assigns Brand Marketing Business to McCann New York
Devika Bulchandani, President, McCann NY, shared her excitement about McCann New York being named National Geographic’s lead agency for brand marketing. As a result of McCann’s award-winning 2017 Super Bowl campaign for “Genius”, McCann will now handle all strategy and creative for National Geographic’s brand marketing.
Here are some excerpts:
- “It’s an agency’s dream to work with a client whose brand goals are all about pushing boundaries and elevating the creative expression,”
- “Through innovative creative work and collaboration with National Geographic, we will drive greater relevance and build momentum for this iconic brand.”