Japan’s #1 Trade Publisher Visits McCann NY

Japan’s #1 Trade Publisher Visits McCann NY

Once a year, we work with our colleagues at McCann Japan to organize a visit for a Japanese industry organization at our NY offices. This year, we welcomed Senden Kaigi, Japan’s #1 trade publisher in the advertising/marketing industry that we have a long and strong relationship with. Senden Kaigi publishes four major monthly publications: Senden Kaigi (adverting & marketing), BRAIN (creative-focused), Hansoku Kaigi (BTL work) and Kouhou Kaigi (PR-focused). They also host numerous seminars and forums in their region.   

The group arrived at our offices in the morning and were welcomed by Chris Macdonald, President Worldgroup North America. Chris delivered an overview of McCann Worldgroup that included a look back at our performance across the globe in 2017. At the request of the group, we also arranged for presentations on two of our most impactful pieces of work out of the NY office – Field Trip to Mars for Lockheed Martin and Fearless Girl for State Street Global Advisors. We wrapped the day with a tour of the agency.

The folks from Senden Kaigi were very appreciative, and had this to say about the visit to McCann NY:

  • “It was amazing to see McCann build long running relationships with clients.”
  • “It was great to be able to receive a presentation about how the project was realized from a key project member of the Cannes award winning work.”
  • “The office was open and had the corporate philosophy displayed all over the office, which made me rethink the employee communication at our company.”

Our colleagues in Japan describe the annual visits as a wonderful opportunity to demonstrate the scale and power of our company, and Senden Kaigi is planning to cover the visit in their monthly magazine.  

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