Side Hustle with Ali DiEmidio
Ali DiEmidio, Senior Manager of Influencer Partnerships and Strategy, is relatively new to the McCann family, but pretty well known around the office. She started in July and has been making an impact ever since educating other McCanners on influencers and the best way to leverage them for each client.
What you may not know about her is that in addition to her day job at McCann she is also a Senior Editor at MISSBISH.com, a women’s lifestyle publication. Ali started working for MISSBISH in January 2016 in a very unconventional way. She was looking into websites for women that cover streetwear and style, as it is her go to fashion choice, and stumbled across this website. She was so intrigued by the content and everything the site had to offer and really felt like she connected with it, that she reached out to the founders in Hong Kong, sent her resume and writing samples, and asked how she could help grow the brand.
Today, Ali interviews talent, writes about streetstyle from fashion week and the news, curates brands for giveaways, and helps to build their brand strategy. She loves interviewing talent because it gives her a good excuse to reach out to and learn more about the people she already follows. Her favorite part about the side hustle is that it gives her a creative outlet, where she can pitch whatever she wants and write about one of her passions, for others to see and read. When Ali started working for MISSBISH they had 13K Instagram followers and today they have over 100K followers, the Instagram reach has all grown organically.
To read some of Ali’s columns, check out her author page here.