McCann Talks: When Life Gives You Lemons

McCann Talks: When Life Gives You Lemons

Truth Well Brewed launched a new discussion series, McCann Talks. A concept similar to the world-renowned Ted Talks, the McCann version centers around internal McCanners presenting on a topic of personal expertise. To honor Black History Month, Social Account Exec Mariano Pintor and I presented on feminist icon and budding activist, Beyoncé Knowles.

We broke up the talk into two clear moments of Beyoncé’s career: pre- and post-Lemonade, her award winning album. Mariano delved into her upbringing, the struggles of breaking into the music industry with Destiny’s Child, and her artistic development as she forged her own path as a solo artist. He discussed her early feminism, which projected universal ideals of independence and earning power. In Mariano’s own words:

“The idea behind the Beyoncé presentation started because I am passionate about social justice and pop culture. Given that Beyoncé is an omnipresent figure in society, I thought it would be a great way to get people together to talk about feminism and equality in the 21st century."

And indeed that message has evolved – into something more powerful and radiant than ever before, with the drop of her album, Lemonade. It's an album that celebrates black female excellence, which was the crux of my talk. I discussed the beauty and power of Lemonade, and outlined the visual and audio effects of the album that Beyoncé used to give a voice to women of color who are systematically rendered silent. The album celebrated, mourned, challenged and dismantled stereotypes that encompass the black community.

I felt Mariano and I delved into a healthy, productive discussion of Beyoncé’s growth and development, while leaving some thought-provoking elements to sit in our audience’s mind for the last few days of Black History Month.

Side Hustle with Bianca Bello

Side Hustle with Bianca Bello

Eu-Gene Sung, McCann NY CFO, on IPG's Year of the Fire Rooster Panel

Eu-Gene Sung, McCann NY CFO, on IPG's Year of the Fire Rooster Panel