Spotlight on McCann: Sao Paulo
In honor of Carnaval, we hosted our latest “Spotlight On” event for our sister agency, McCann Sao Paulo. Our Spotlight On events celebrate international cultural traditions/events and give us an opportunity to showcase work from other McCann offices for our NY-based McCanners.
McCann Sao Paulo, which has made groundbreaking strides in recent years with campaigns highlighting diversity and inclusion, was more than happy to contribute and share their latest news with us. We streamed their impressive catalog of work, from clients like L'Oreal to Salvation Army, all which focused on the multidimensional country that is Brazil.
To tie it all back to Carnaval, McCanners were treated to an authentic Samba performance from Dance Samba, a NY-based Brazilian dance troupe. The dancers donned stunning headpieces and costumes, danced with the crowd and started a conga line that McCanners were quick to jump on. The traditional spread included empenadas, pao de ueijo, and brigadeiros from local Brazilian spot Rice and Beans complemented with house made caipirihnas (by myself and Nicole Courtney, receptionist & local McCann mixologists). With a blend of club music and Afro-Carribean jams, it was truly a Spotlight to remember.
Até a próxima vez! (Til next time!)