McCann Creatives Share Industry Advice with Students at Baruch College
McCann NY creatives Bipasha Mookherjee (Associate Creative Director) and Felton Brown (Senior Art Director) served as panelists at Baruch College's recent Marketing & Advertising Panel. Bipasha and Felton shared their personal and professional stories, and provided helpful suggestions around getting your foot in the door in our industry. They also personally met with several students to answer questions and network.
Felton Brown: "I was honored to be asked to speak to the students of Baruch College. Sitting on the panel with industry colleagues and sharing our beginnings, trials and lessons showed that, no matter the worlds we come from, similarities ring through. I also didn't feel a world away from the students, who seemed more prepared for the world than me at that age! Talking to them about ways to get noticed was advice anyone could use in this sea of competition.
I met an illustrator who is sitting on a talent we use everyday; all she's missing is a rep to a degree. Another aspiring marketing exec had an affinity for cooking. I suggested he bring that personal passion to his professional endeavors - marrying brands with meals he can prepare in and share via a blog.
While networking with the students after the panel, I felt they were nervous but prepared to make the strides to a great career. I'm excited at what’s to come for them all.”
Bipasha Mookherjee: "As a first time panelist, I was nervous about speaking to a room full of Baruch college students. But once the panel started and I saw students pull out their notebooks to take notes, I thought, ‘Wait a minute, they are the ones who are nervous. About their future. Their entire career. And this stage is actually a great opportunity for me to be of some help.' This thought really fueled me to offer any piece of advice I myself would have liked to receive when I was starting out.
I spoke to the students about my own career path, what a day in advertising looks like, the soft skills that could help them to do well, industry trends and the creative interview process; while also encouraging them to think outside a conventional resume and find ways to use social media creatively and express their individuality. The students came back with some really interesting and well-informed questions about how they could be best marketing themselves.
After the panel, we spent some one-on-one time with the students answering more questions. This is when I got to know some of the projects they were working on — and I was blown away!
From building a wall of empowerment for women to making their own movies to started community projects, Gen Z is doing it all.
This panel was a great learning experience not just for the students, but also for me."