Winning at The Shortys
McCanners Jason McKean and Ashley Glass recently attended The Shorty Awards ceremony, honoring the best in Social Media at the PlayStation Theater in NYC. On behalf of the Mastercard team, they picked up three Best in Category awards for Creative Use of Technology, Best Real-time Response and Financial Services for the “Sound of Priceless” campaign that they created with McCann XBC’s ECD Pete Jones, CCO Joyce King Thomas, Producer Dave Herman, Craft Tech Team Ben Janes and Erik Kroha, and Account leads Rob Rawley, Shaheen Salimi and Rachael Fogel.
The “Sound of Priceless” campaign was inspired by a conversation around the Chicago Cubs during the 2016 World Series when a player on a rival team accused Wrigley Field fans of lacking passion because they weren’t loud enough. The team made it their mission to debunk that statement by building a sound meter app that would be placed around the stadium during the World Series to measure just how loud Cubs fans were.
Cubs fans were so loud that you could actually hear them cheering a mile away.
With limited time and a small agile team on the ground, this became Mastercard’s most retweeted and shared video EVER within only 9 hours of going live. You could say the results were… priceless.