Sean and Tom on “Conversations with Giants”

Sean and Tom on “Conversations with Giants”

<

Our Co-Chief Creative Officers Tom Murphy and Sean Bryan are featured on "Conversations with Giants," a series of interviews with "real media geniuses." Tom and Sean talk about the evolution of the ad industry, current trends and recent work we're proud of including Fearless Girl, Field Trip to Mars and much more.

Some excerpts from the conversation:

On “the big idea”

Tom: “I think there’s been a return to appreciating the big idea because the things that are resonating…tend to actually be big conceptual ideas.”

On the reaction to Fearless Girl

Sean: “Look at this – we’re having a debate about art and the context of art. When was the last time that happened in America?”

On developing The Field Trip to Mars

Sean: “That was another one of those sort of, ‘alright, this is totally unlike anything we’ve ever done before, so let’s figure out how to do it’ things.”

On harnessing technology

Sean: “The best uses of innovative technology in our field are about the best ways to do storytelling and new ways to communicate brand stories.”

On industry awards

Tom: “It’s great for attracting talent. [Awards] foster a sense of pride. There’s a benefit, but you have to keep it slightly in check.”

On how the industry can improve:

Sean: “Diversity.”

The McCann Time Capsule: APAC-American Heritage Month and . . . China

The McCann Time Capsule: APAC-American Heritage Month and . . . China

Book Club on The Big Screen

Book Club on The Big Screen