What Are You Reading?
Our CFO Eu-Gene Sung recently took a break from screens to turn her attention to books. Here are her top 5 reads in our latest look at what our McCanners are consuming.
1. Content Trap by Bharat Narendra Anand (an HBS professor) – A few of us from McCann went to see the professor speak. He analyzes the impact digital is having on media companies (including a chapter on advertising agencies) and why relying on content is not enough. Through some really interesting examples, he shares strategies of how to adapt and thrive in the digital age.
2. On China by Henry Kissinger – I won’t lie, it took me over a year to get through this. It’s a dense but fascinating book on China’s history and the development of the US-China relationship, beginning in the Nixon years. Totally relevant to Trump’s actions today and helps you understand the significance of how he treats Taiwan, for example.
3. On my Kindle: Flash Boys by Michael Lewis – My love of finance knows no bounds. I love Michael Lewis – an amazing writer who makes finance interesting!
4. Undoing Project also by Michael Lewis – Again, an amazing writer, this time writing about two Israeli psychologists -- Daniel Kahneman and Amos Tversky -- who basically uncovered how we make decisions. I was turned onto it by a Freakonomics podcast recommendation (best podcast ever – thank (head of social) Gemma!)
5. Stick Fist Knife Gun by Geoffrey Canada – Another Freakonomics podcast recommendation from the episode about gun control, which presents an entirely different side to the issue and prompted me to think about the topic in a new way. The book is a memoir of growing up in the South Bronx and the impact of guns.