Laughter is the Best Medicine for Cystic Fibrosis
Last night, McCann Health and Craft came together -- along with others from our industry and beyond -- to support an idea and event that means a lot to us, and to the 30,000 people in the US living with cystic fibrosis (CF) - a genetic disease that causes mucus build up, especially in the lungs. Among other things, this can lead to serious infections. Many don't live past 37.
To survive, they have to get the mucus out. Little known fact: Laughing is one of the best ways to do it.
To raise awareness about “laughing it up,” we partnered with the Boomer Esiason Foundation (BEF) on the Laugh It Up campaign and comedy show at the Gotham Comedy Club in NYC - inspired by the power of laughter to not only to make people feel better, but also to bring them together. The show was live streamed to the CF community, who enjoyed the show virtually, since they are not allowed in the same room at the same time, to guard against infection. The BEF created this first-ever livestream event to unite them virtually for a night of comic relief. And hilarity, as they say, ensued.
Six top comedians performed, including Harrison Greenbaum (finalist on "Last Comic Standing") and Veronica Mosey (named as one of five comics to watch by Rolling Stone). Our very own up and coming comedian, Meghan Patenaude, brought down the house as well. The event raised money for CF research but more importantly, it raised awareness of a happier way for people to do something they hate: get the mucus out. Now, through laughter.
It was a night and campaign we should all be proud of. For those who supported this idea, cause, event, and made it a success – congratulations and thank you. Turns out laughter really is the best medicine.