Cleaning Up at the AICP Next Awards
Last night a group of McCanners went to the AICP Next awards, which was held at the New School Tishman Auditorium. Our Field Trip to Mars work for Lockheed Martin was honored by winning the Most Next Award, which goes to the work that is considered Best In Show by the curators.
Field Trip To Mars also won the coveted Next Experiential and Next Innovation awards. Josh Grossberg, Group Creative Director at McCann and Claude Dareau, the Lead Developer on the project from Framestore presented the Field Trip To Mars case study in front of a full audience.
The show started out with a film of the the Next Awards Judging Chair Nick Law asking the 11 Jury Presidents -- including McCann's Global Creative Chairman Rob Reilly -- "What is The Future Of Storytelling?" Throughout the award show, the audience was able to begin to answer that question for ourselves by seeing an array of work that shined this year.
A powerful example was Boost Mobile's effort to get the vote out in their "Boost Your Voice" campaign where they transformed their stores into voting locations for people in underserved neighborhoods. More light-hearted work like "Tomcat Facebook Not Live" was also awarded Next Awards. The pest control company gave users control of how (puppet) rodents could be killed off in a silly mock-horror film, with options to eliminate them with techniques like exploding bear attacks.
At the close of the show, AICP Next generously presented a check to Lockheed Martin and McCann to donate to Girl's Inc., an organization we worked with during the project that is committed to helping young girls succeed.
All of the winning work from the Next Awards will now become part of the archives at The Department of Film at the Museum of Modern Art in New York.