The McCann Time Capsule: Our 100-Year Industry Presence
When the American Association of Advertising Agencies (4As) was founded in 1917, both The Erickson Company (founded 1902) and The H.K. McCann Co. (founded 1912) were separately charter members of this industry association. As the 4As gets ready to officially celebrate its centennial in September, it has put together an industry timeline of major developments that shows McCann’s prominence throughout the 100 year history.
The timeline is dotted with famous creative work, and this includes five examples from McCann over the years: Coke’s “Hilltop” commercial in 1971; Miller Lite’s “Tastes Great, Less Filling” campaign in 1973; the launch of L’Oreal’s “Because I’m Worth It” campaign in 1973; the Coke “Mean Joe Greene” spot in 1979; and the start of the Mastercard “Priceless” campaign in 1997.
The timeline also includes key organizational and talent developments over the course of the 100 years. In this area, it includes three references to significant organizational developments at McCann: the promotion of four women to VP status in 1949; the rise of research pioneer Herta Herzog, including in 1960; and the hiring of Billy Davis as music director in 1968.
To get a sense of how McCann’s achievements fit overall into the agency business, check out the full 4As timeline here: http://www.aaaa.org/timeline/