McCann Teams Honored at 2017 IPG Inclusion Awards
The IPG Inclusion Awards honored six agencies and two individuals from IPG’s global network who have successfully advanced the company’s goal of being among the most diverse and inclusive companies. Our US Army and Mastercard teams were among the winners this year. The always eloquent Lisa Nocella, EVP, Executive Account Director, accepted the award for the Army team for “Outstanding Support for Diverse Businesses,” which recognizes an agency for its partnership and level of spending as a percent of spend with businesses owned by women, minorities, veterans, LGBT individuals and/or those with disabilities. Senior Copywriter Joel Lubland kept things short and sweet while accepting the award for “Most Effective Targeted Campaign” for the Mastercard “Rainbow’d Bathroom.” This honor recognizes an agency for a campaign that is intentionally inclusive and deliberate in reaching a specific diverse customer target based on non-stereotypical insights and imagery.
The 2-hour event, which was livestreamed on Facebook, kicked off with opening remarks from IPG Chairman and CEO Michael Roth who emphasized the importance of the company’s focus on weaving diversity & inclusion into its DNA. Because greater diversity yields better business results, he described it as not only “the right thing” to do, but as a business imperative. While IPG has made significant strides in promoting female leadership overall, the number of women of color in leadership positions is still woefully low. Roth said it’s important to look at this as an opportunity rather than a negative.
Roth passed the mic to IPG’s Chief Diversity & Inclusion Officer Heide Gardner who talked about diversity in a broader sense, including how to gauge success in D&I efforts and how to define “diversity.” She talked about the importance of language, as meanings vary depending on context and location. She then introduced IPG’s new global brand platform called “Inspired Inclusivity” intended to make diversity and inclusion an urgent business issue.
After hearing from our spirited guest speaker Frans Johansson, author of The Medici Effect and The Click Moment, the award ceremony began. Winners included:
- Area 23, an FCB Health Company – iTBRA
Outstanding Support for Diverse Businesses
- McCann WG – US Army
Inclusive Talent Initiatives
- R/GA – Woman Up
Best Internal Communications Program
- Campbell Ewald
Inclusion Campaign of the Year
- WMcCann – L’Oreal “Valentina”
Most Effective Targeted Campaign
- McCann NY – Mastercard “Restroom for All”
Inclusive Leadership Award
- Blake Winfree, Creative Director & Erin Swenson Gorrall, VP, Group Strategy Director, Mullenlowe U.S.
Most Inclusive Climate of the Year
- Carmichael Lynch
Congratulations to all the winners!
IPG’s Chief Strategy and Talent Officer Philippe Krakowsky delivered final remarks, leaving the audience with two important points to keep in mind: 1) inclusiveness is a choice we all make, and everyone has to take ownership; and 2) inspired inclusivity has to happen on a human level.