Little Black Book’s “5 Minutes With…Eric Silver”

Little Black Book’s “5 Minutes With…Eric Silver”

Our North American Chief Creative Officer Eric Silver was featured in Little Black Book’s “5 Minutes” column. Eric shared details from his life, his career and his favorite campaigns like Fearless Girl, one he is most proud of because it is “totally unconventional and fostered a ton of discussion.”

Some excerpts:

  • “My daughter texted me the day after we installed Fearless Girl to let me know that her high school English class spent the entire class discussing what the statue meant and what it conveyed. It was then I knew we had something bigger than just advertising.”
  • “We are focused on very simple ideas that will cut through and get our clients talked about. That is usually a pretty good blueprint for success.”
  • “This idea that advertising should never feel like advertising was totally revelatory. And liberating. I will always be grateful for that experience.”

Read the full article in Little Black Book here: https://lbbonline.com/news/5-minutes-with-eric-silver/

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