The McCann Time Capsule: McCann in the 1990s
Ahead of a special 90’s-themed Thursday @5 happy hour at our offices tonight, we’re dedicating this weeks’ Time Capsule feature to highlight McCann in the ‘90s. Here are four significant McCann milestones from that decade:
- In the 1990s, McCann became the first agency to establish single-client dedicated units. In 1990, McCann/SAS was created to handle integrated communications for General Motors’ GMC Trucks, and in 1991 the Comcord Group was created to handle Nestlé’s consolidated U.S. media buying account.
- In 1990, McCann New York launched an episodic soap opera-styled campaign for Nestlé’s Taster’s Choice instant coffee that was highly popular during its 8-year 1990s run. Also reflecting the best in global advertising, it reinvented a similar effort first created by McCann London in 1987 for Nestlé’s Gold Blend brand.
- In September 1997, McCann announced that it had significantly expanded its communications capabilities beyond advertising to form McCann Worldgroup (then called McCann-Erickson World Group) with global branded networks in advertising, media, CRM/digital, promotion/events, PR, healthcare, and corporate branding/design.
- McCann New York’s “Baseball” spot for Mastercard, which first ran on Oct. 22, 1997, during the 4th game of the Marlins-Indians World Series, launched the famous “Priceless” campaign that has become a worldwide cultural phenomenon as well as a major award winner. This year marks the 20thanniversary of “Priceless.”