SHOOT Magazine’s Agency of the Year: Statue of No Limitations
For the second year in a row, McCann New York was named Shoot Magazine’s Agency of the Year. This year, an art form that dates back centuries, a sculpture named Fearless Girl, helped to pave the way by providing a “tangible experience which resonates with people.” Many other amazing projects, such as National Geographic’s “Genius” TV spot, Nespresso’s TV commercial spot starring George Clooney and classic film stars, Cigna’s second round of “TV Doctors”, USPS’ “Biggest Gift”, Lysol’s “Protect Like a Mother”, and many others, were cited by Shoot Magazine as the deciding factor in the award. As Devika Bulchandani, our McCann New York President, says, “When SHOOT honors us with Agency of the Year, I feel it’s like saying we have the IT department of the year, the strategy department of the year, the production department of the year and so on. To be Agency of the Year, all the departments and all those 697 people have to be firing on all cylinders towards a common goal.” Congrats to all McCanners!
Here are some excerpts from our leadership:
- Tom Murphy, co-chief creative officer: “McCann orientation is always to see if there’s room to create an icon and a movement. We strive to seek out the opportunities that exist for every single client.”
- Eric Silver, North American CCO: “Surround yourself with smart people from varied disciplines and foster dialogue daily. From my first day at McCann, I wanted every employee to know they are a creative. At first, this might have been met with skepticism. But we now have a pretty good track record of great work that was born out of true collaboration. Everyone has a voice. And every voice matters. We truly admire and respect one another.”
- Sean Bryan, co-chief creative officer: “There’s a sense of heart in our work. We have a saying that’s up on a poster here at the office. It reads, ‘Outhink, Outwork, Outcare.’ I think in 2017 we especially lived up to that motto. We care about what we’re making and what it represents—whether it’s ‘Fearless Girl’ or keeping girls focused on STEM for Microsoft. Brand values and their ties to issues near and dear to people’s hearts make what we do worthwhile. I think that’s in large part why the work resonates with viewers.”
- Devika Bulchandani, President, McCann NY: “Our creative leaders are pretty unique in how obsessed they are with the impact of what they do. They’re not obsessed with creativity. They’re obsessed with the impact of creativity. Creativity for creativity’s sake is not what we’re about. Everyone talks about creativity. But we’re not obsessed with awards. We’re obsessed with how will our work land in and affect our culture, impact our client’s business and help us move forward commercially and as a society. It’s a confluence of commercial success, creativity and societal interest.”
Read the full article on Shoot Online here: https://shootonline.com/node/74511