The McCann Time Capsule: Our Middle East History
Early in 1975 McCann continued on our steadfast path as advertising’s global pioneer, convening our first Middle Eastern Area Manager’s meeting for representatives of our new offices in Lebanon, Bahrain, and Iran.
The meeting, which was held in Tehran, included representatives from our new partnership agencies in Beirut (Publi-Graphics-McCann) and Tehran (Ziba-McCann). Ziba at that time was Iran’s second-largest agency, handling General Motors, Coca-Cola, British Airways and a number of local accounts. Additionally, according to the Iranian graphic design magazine Neshan, Ziba in the 1960s had “played the role of a university for those who worked there” because of its industry prominence.
As explained by our company at the time, “McCann’s expansion into this area of the world will afford it the means of offering advertisers a professional team of advertising practitioners throughout the region. Its plans are to seek out the sizable potential and opportunities inherent in this part of the world by blending local expertise and knowledge with the McCann network of international experience.”
McCann continued to expand in the Middle East and North Africa in the early 1990s, opening in Qatar, Jordan, Morocco, Egypt, and Tunisia. It was a period when McCann also expanded substantially into Sub-Saharan Africa, Eastern Europe, and Asia.
Today, through the FP7 brand, McCann is the largest marketing communications network throughout the Middle East and North Africa, with offices in Abu Dhabi, Algeria, Amman, Beirut, Bahrain, Cairo, Casablanca, Doha, Dubai, Jeddah, Kuwait City, Muscat, Riyadh, Tunisia and Erbil. It is also the professional leader given FP7//McCann’s top-notch recognition last year in creativity (the Dubai Lynx Awards), strategic thinking (the WARC MENA Awards) and effectiveness (both agency and network of the year at the MENA Effies).
Through FP7’s founder Akram Miknas, that agency has also in recent years endowed McCann with some Hollywood glamour. Mr. Miknas’s sister, Baria Alamuddin, is George Clooney’s mother-in-law. As shown in the attached 2014 photo from Clooney’s marriage to Amal Alamuddin, the family included, left to right, Baria, George, Amal, Amal’s sister Tala, and, at far right, Akram Miknas.