Your Voting Date
November 6th is your voting date, but one of these guys could be too!
To get people voting this year, McCann NY creatives Kyle Harrison (myself) and Ezequiel Consoli launched @yourvotingdate, a movement that hopes to turn voting into dating.
This year, with so much at stake in this midterm election, and with traditionally low turnout from young voters, we wanted to find a way to get people to the polls. Many ideas were tossed around, but eventually we decided on this project because of how our generation loves dating, specifically on dating apps. Originally, we had the idea to just have the two of us take dates to the polls, but then felt it could be bigger than that. The goal is to turn the idea of a “voting date” into a cultural norm.
In addition to the social campaign, we’ve partnered up with OkCupid, The Phluid Project, and Callen-Lorde for an event called “DTFind Your Voting Date.” The event takes place on Thursday, Nov 1st from 5:30-8:00 at The Phluid Project’s flagship store at 684 Broadway, New York, NY 10012. It’s a party to meet new people and find someone you’d like to spend Nov. 6th with. There’ll be drinks, fun, and a love of democracy! RSVP here.