2018 3% Conference
Since its start in 2012, the 3% Conference has been a rallying cry by women in the advertising industry for better female representation in Creative Director roles. Since then, the organization has broadened its view to also advocate for increased multicultural representation, making their mission to bring the number of women and underrepresented groups to 50% of the industry.
The conference has been criticized in the past for not always being the most inclusive in its focus on feminism, but this year’s agenda showed that their effort to correct this impression has paid off. The added complexities for women of color, the disabled and veterans were explored by a number of speakers who had a story to tell.
“The truth is, the more varied the people who come up with the ideas, the better the ideas will be. And since women and people of color make up a large majority of consumer spending and social sharing, it only makes sense that they would also be a larger part of the creative process,” said Kat Gordon, the founder of the 3% Conference.
This year’s conference hosted over 1100 professionals at Chicago’s Navy Pier. In addition to main-stage topics on advertising’s latest trends and challenges, attendees were also given the option of following themed tracks to dive deeper into targeted subject matter. The tracks were Emerging Creative, Leadership, Creative Director and How-To. Marquee speakers included Wade Davis, Corporate Inclusion Consultant and former NFL player; Sallie Krawcheck of Ellevest; marketing maven Cindy Gallop; and IPG’s CEOMichael Roth and Chief Diversity Officer Heide Gardner. Lizzie Wilson’s recognition by The One Club as Leader of the Year was highlighted during the conference open.