Good Morning McCann: JSM Music
Finding the right music track for a creative project can be a daunting task. Sure, there are the objective ways to fulfill a music brief: genre, instrumentation, length of spot…but the perfect music comes down to having “that feeling.” That’s why it’s so important to collaborate with the right music partner that just gets it. Because the music can make or break a project.
We all appreciate having access to great music options, and last week, we had the opportunity to hear from longtime McCann partner, JSM Music, a renowned global commercial music production and sound design leader for some of the most influential and compelling brands. Joel Simon, JSM’s CEO and industry legend, screened some of his favorite spots from our collaborations over the past few years including the NatGeo “Genius” Super Bowl spot and Microsoft’s “Peace on Fifth” holiday spot[embed spot]. JSM has truly been an amazing partner for McCann.
Joel demonstrated his intuitive approach to finding the right piece of music for creative work. For example, on spots such as Verizon Fios “Good Neighbors,” the subtle staccato strings lead the viewers through the musical – and narrative– journey, building in excitement alongside the progressive enthusiasm of Gaten’s speech.
In more dramatic fashion, Joel showcased the bold and grandiose musical statement to accompany the high-concept imagery of Jenn Air’s emphatic, but sadly unaired, “Bound By Nothing” spot. No matter the creative direction your project takes, the team at JSM has proven their ability to sense that indescribable human feeling. The end result is beautifully scored music perfectly executed to fully realize your vision.
Learn more about JSM Music here: http://jsmmusic.com/