Devika Talks Creativity and Innovation at Mirren Live
McCann NY President Devika Bulchandani participated on a panel at the Mirren Live conference today. The Fast Company Large Agency Panel, "Identifying Key Growth Strategies" included executives from Ogilvy, SapientRazorfish and VML and focused on approaches to innovation, strategies for growth, new business insight and the key business opportunities for the next 24 months.
Devika commented on the intersection of creativity, innovation and business success. Here are some excerpts:
"Agencies represent creative thinking to solve business problems -- that, as the core of our DNA, makes us useful."
"Innovation is too often confused with technology. But real innovation solves business problems."
"Fearless Girl was one of our most innovative ideas because it solved a real business problem."
"The day we stop talking about creativity we should pack our bags and go home. No one ever frames a PowerPoint slide or data dashboard."