Christine Lane and Deb Archambault Named to Adweek’s 2018 Creative 100
Adweeks’s 2018 Creative 100 came out this morning. The list celebrates today’s innovative professionals across advertising, digital innovation, art, literature and cinematography. This year we are beyond proud to have two of McCann’s very own included -- Deb Archambault and Christine Lane.
Fearless Girl would never have happened if it weren’t for their tenacity, ingenuity, and sheer talent. Over the past year, Deb and Christine have also produced groundbreaking non-traditional work for National Geographic, Godiva, MGM Resorts, and others.
Here are some excerpts:
Deb Archambault: “I will forever be proud of leading content creation around Fearless Girl. She may be small, but she’s so much bigger than a project.”
Christine Lane: “Working in advertising, you always want your projects to resonate in culture, and to see Fearless Girl as a meme, as a question on Jeopardy, and represented in political satire was incredible, but I never anticipated women would get tattoos of Fearless Girl. I never anticipated receiving emails from mothers who saw their daughters in Fearless Girl or from women working on Wall Street who felt their struggle was finally being acknowledged.”
Congratulations Deb and Christine!