Good Morning McCann: Debbie Millman & Adobe
Last week Adobe spent a day at McCann and hosted a “Creative Jam” for McCann creatives. The Creative Jam is an event in which local Adobe thought leaders share an inside look at their processes and projects. To kick off the event, Adobe brought in Debbie Millman, a designer, educator and author, best known as the host of the podcast Design Matters. She is also the chair and co-founder of the Masters in Branding Program at School of Visual Arts NYC. Debbie presented her version of how branding how evolved through history, from the General Stores of the 18th Century through today.
Historically, brands have worked to create a persona that will connect to consumers. As we learned from brands like Myspace, and now Facebook, branding means connecting consumers to other consumers and giving them a sense of community and belonging. Debbie predicted that brands which create a place of belonging will have the most success in the future.
Creatives from many McCann Worldgroup offices worked together in a competition to develop an app that solves a problem. Teams were given two hours to concept and create a porotype. They presented their ideas to a team of Adobe leaders and McCann NY creative directors. Take a look at their project submissions here: Jam Submissions.