Adweek’s 2018 Project Isaac Awards
McCann NY’s “Astronaut Reality Helmet” won the Gravity Award, Adweek’s top prize for innovation, creativity and technology. The helmet was created to advertise National Geographic’s science show, One Strange Rock, directed by Darren Aronofsky. The helmets gave consumers an “out-of-this-world” experience of what is it like to be in space through a cutting-edge, immersive VR experience.
McCann also won four other awards, included two more for National Geographic in Product Development Invention (Media) and VR/AR Invention (Marketing & Advertising) and two for State Street Global Advisors’ “Fearless Girl” in Creative Invention (Marketing & Advertising) and Out-Of-Home Media Invention (Media).
- “Though we knew existing virtual reality headsets provide a good visual space simulation, we felt those headsets didn’t provide the real experience of a person up in space, dressed in a space suit and looking on Earth for the first time.” - Nir Refuah
- “It’s no longer just about doing the best practice in existing technology platforms but about inventing the technology that truly delivers the creative idea and brand content.” - Nir Refuah
Check out all the Project Isaac winners here: https://www.adweek.com/creativity/project-isaac-2018/
Read the full Gravity Award article here: https://www.adweek.com/brand-marketing/nat-geos-vr-helmet-sent-users-into-space-while-keeping-their-feet-on-the-ground/