McCann Hispanic Heritage Month Portrait Series: Maru Kopelowicz
Next up on our Hispanic Heritage Month spotlight is Maru Kopelowicz.
What is your name and position at McCann?
I’m Maru Kopelowicz, executive creative director at McCann NY.
What part of the Hispanic community do you represent? \I consider myself an Argentinian Jewish woman. Both my country of origin and my religion (and gender!) define me deeply.
What’s one of your favorite things from the community you represent?
Argentina is a melting pot with lots of Spanish and Italian immigrants, so I could talk about my love for milanesas and pasta and Vitello tonnato and tortilla and jamón forever, but if I had to single out one favorite meal it would have to be the Argentinian asado. A Sunday (Saturdays are OK too) tradition. We gather for the meal and it’s not a fast one. The wood fire is made to last for hours. The asado starts with chorizo and blood sausage and keeps going with livers and kidneys and sweetbreads and then it slowly moves into the steaks. Vegetables are there just to make us believe we’re eating healthy. The most beautiful thing about an asado is that it brings everyone together for hours, and while the food is amazing, it’s the conversations and bonding what makes it really special.
How has your heritage shaped your perspective and influenced your work in advertising?
I think Argentinian people by nature are problem solvers, deeply creative thinkers and highly insightful. That’s our biggest contribution to the world. We also have a touch of arrogance (some would call it more than a touch) but it gives us high self esteem in times when we feel a bit insecure facing the big global markets where we work.
If you are interested in being featured please reach out to Fatima Del Barco (Fatima.DelBarco@mccann.com).