DJ Bunny Ears on the Power of Music in Storytelling
Eric David Johnson, better known as DJ Bunny Ears around our office, sat down with David Gianatasio from Muse by Clio to discuss the power of music in storytelling. DJ Bunny Ears’ experience as a DJ, bass player for an indie band and advertising professional make his approach to music in advertising beneficial to both the artist and campaign. He discussed the selection process for soundtracks in some of our campaigns that have a prominent music focus. Some excerpts:
On DJ Bunny Ears’ experience in both music and advertising, "It really allows me an insight and empathy when I'm commissioning people or working with artists," he says. "And I've now learned the language of advertising. So, I occupy a position where I can see what our ads are trying to do, and also understand the hopes and dreams and measures of success for an artist or composer."
On his belief that a song can make or break a project, "Music does a lot of storytelling in a piece of film," he says. "It helps convey emotion better than almost anything else—almost better than the film itself, I would argue."
On how his DJ name came to be, “I went with this moniker—DJ Bunny Ears—and I liked it. It was cute and clever but not so full of itself. It was a little bit of pranksterism. I think of "bunny ears" when you do the two fingers behind somebody's head. I wanted to take myself seriously, but not too seriously.”
Read the full article here: http://musebycl.io/music/mccanns-eric-david-johnson-power-music-storytelling.