McCann Hispanic Heritage Month Portrait Series: Mariano Pintor
Next up on our Hispanic Heritage Month spotlight is Mariano Pintor.
What is your name and position at McCann?
Mariano Pintor, Account Supervisor.
What part of the Hispanic community do you represent?
I am a Mexican-American immigrant born in Ciudad de Maiz, San Luis Potosi.
What’s one of your favorite things from the community you represent?
Perseverance & passion are two things that I love about my community. Regardless of which country you come from, there is something about our spirit that keeps us optimistic, regardless of the situation. You see it in our music, our traditions and the way we unite and come together to celebrate life.
How has your heritage shaped your perspective and influenced your work in advertising?
At the end of last year, my family experienced a deeply personal emergency where my brother was detained by Immigration and Customs Enforcement (ICE). He was placed in a holding facility in Texas and after months of fully cooperating, he was released. During that time, I used my skills that I learned working in advertising to launch the #WeAreImmigrants campaign. The ultimate focus of these events was to broadly highlight the contributions immigrants make to this country and to start changing the narrative. The tactical elements of the campaign consisted of fundraising efforts in New York City and Dallas, including a bilingual panel where we discussed topics like the 2020 Census, higher education, mental health and the naturalization process.
If you are interested in being featured please reach out to Fatima Del Barco (Fatima.DelBarco@mccann.com).