McCann NY’s Yusuf Chuku Talks "Gender Intelligence"

McCann NY’s Yusuf Chuku Talks "Gender Intelligence"

For Women’s History Month, the IPG Women's Leadership Network hosted a panel at our offices on "Gender Intelligence" featuring McCann NY’s head of planning, Yusuf Chuku. Moderator Felicia Geiger, SVP Director of People & Culture, Deutsch, kicked off the discussion with the important fact that diverse groups see greater success and outcomes than homogeneous ones. The panelists discussed the nuances around gender identity while appreciating the difference between the sexes. Yusuf made the succinct point that gender isn’t binary, it’s fluid. "We’re assuming that biology equals gender identity equals gender expression, which isn’t the case,” he said. "It’s important to treat people as people."

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Overheard at 4As Transformation 2016

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